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In the press

For inquiries please contact us at press@superegg.nyc

Press Highlights

Vogue

“Meet Superegg, the New Stylish Skin-Care Brand With Cutting-Edge, Plant-Based Ingredients
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Vanity Fair

"Superegg—which replicates the beneficial components of the egg using plant-based ingredients—delivers nourishment without irritation via its Sound Renewal cream; the round vessel is a nod to its Yolk Duplex technology."
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Wallpaper

“Are vegan eggs the new skincare superfood? New skincare brand Superegg whips up an unlikely recipe for smooth skin”
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Hypebae

"Superegg is the New Skincare Brand Using All-Vegan Ingredients"
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Fashionista

“This quenching moisturizer from new vegan skin brand Superegg protects with antioxidants, gently exfoliates with PHA and layers well with other serums, sunscreen and makeup.”
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The Editorialist

“We're calling it now: eggshell skin’ will be the glass skin’ of 2021.
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Byrdie

“Meet Superegg: The Vegan, Egg-Shaped Skincare Product All Over Instagram
No eggs were harmed in the making. We promise.”
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The Zoe Report

“New Skin Care Brand Superegg Uses Vegan Ingredients To Replicate The Beauty Benefits Of Eggs
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PureWow

“Enter this palm-sized cream that yields to the lightest pressure from our fingertips and melts seamlessly into skin, leaving it plump and silky like the smooth curves of an egg.
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Vanity Fair

“The formula hits a plush sensorial note and has a well-rounded approach to efficacy: alpha hydroxy acid for light resurfacing, micro-encapsulated beads that melt on contact, and hyaluronic acid for bounce.
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Wallpaper

“Hoping to reformat the age-old trick for a more eco-conscious audience, Choi developed a vegan egg substitute from a unique combination of vitamins, minerals, and proteins. The result is a moisturiser and cleanser that promise dewy and flawless skin.”
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Who What Wear

“Full disclosure, I've already tried this face cleanser, but I couldn't not share my thoughts. My verdict is that it leaves your skin squeaky clean and makeup-free but not tight in the least. It's the recipe for a perfect cleanser, in my opinion.”
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Beauty Within

“A newcomer—a new baby! A vegan egg for harnessing superpowers of the egg yolk, egg white, and eggshell membrane.

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Allure

“The super-chic brand launched with two core products, which feature different parts of the egg (yolk, white, and eggshell membrane) for a plethora of nourishing and skin-healing properties.” 
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Elle

“It’s blended with the good stuff, including plant-derived squalane and PHA. The end result: a bouncy, juicy (in the best way), glowing complexion.
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Glamour

“What I love about the brand's Gentle Elements Cleanser is that the creamy formula deeply cleanses my skin, removing hard-to-budge makeup like mascara, in one pass without leaving it dry.
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Elle

“With its minimalist packaging and formulations packed with good-for-your skin ingredients—your complexion will be left bouncing, resilient, and glistening in no time.
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Popsugar

“Everything suddenly made sense: the AHA helped to resurface my skin, the vitamin C brightened my dark spots and acne scars, and everything else trapped moisture like a sponge. Just like that, my cleanser phobia was cured.
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The Cut

“Superegg has a nutritional cocktail of strengthening and protecting ingredients in its moisturizer. Essential humectants and emollients like vitamin B5, vitamin E, glycerin, ceramides, plant oils, and soothing centella asiatica keep the skin’s protective barrier healthy and optimally functioning.
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Very Good Light

“How Erica Choi, founder of vegan skincare brand Superegg, went from influencer to brand owner
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Refinery29

“NYC-based skin-care brand Superegg is all about luxury formulas encased in sustainable, elegantly-designed packaging.
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Self

Superegg's Sound Renewal Moisturizer is one of my new tried-and-true favorites.”
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Forbes

“Today, her clean skincare line matches each of the egg’s components with a vegan version to restore the skin to an egg-like complexion.
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Hypebae

“Superegg introduces eye and cheek mask, Calm Movements, designed to give a smooth, egg-like finish.
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Today

“These women are shaping Asian American representation with their beauty brands
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InStyle

“Superegg introduces eye and cheek mask, Calm Movements, designed to give a smooth, egg-like finish.”

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Who What Wear

“Jennifer Aniston's Facialist Gave Me Her Product Picks—They Don't Disappoint”

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Allure⠀⠀

“Gentle Elements Cleanser is one of those rare exceptions. The rich, foaming cream formula just hits different, and the microencapsulated beads made up of plant cellulose, sugars, clays, amino acids, and vitamin C elevate the experience and provide the most gentle exfoliation.”
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Who What Wear

“Life-Changing Beauty Products I Discovered in My 30s”

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Shen Beauty

“Superegg has such a unique story that translates not only through packaging but the formulas, too and it's almost like how could I not. Being able to partner together with Erica to launch and harness her brand and vision and translate that to our customer is something very special to me.”

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Town & Country

“Vegan and plant-based formulations are how Superegg made their name—they're even made to match an egg's nutritional value. Egg has played a role in many Asian beauty practices throughout history, which founder Erica Choi sought to reflect.”

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Who What Wear

“In Asian culture, the egg is commonly used in skincare, so Choi is taking that idea but giving it a vegan spin. The plant-based ingredients in the products mimic the nourishing benefits of an egg.”

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Refinery29

“Choi is bringing her signature minimal aesthetic to Superegg, a tightly edited lineup of clean, luxurious skin-care you'll look forward to applying.”

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Fashionista

“I have combination skin, and I’m prone to redness, dryness, and irritation on my cheeks, but oilier in the T-zone area, so these cheek-and-undereye-specific hydrogel masks are genius for someone like me.”

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Hypebae

“The esthetician-approved, nourishing gel-cream comes in the most aesthetically pleasing packaging. With a light consistency that preps the skin before makeup application, the fragrance-free formula is ideal for day use.”

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Tatler Hong Kong

“Superegg’s new Calm Movements eye and cheek mask is unlike most sheet masks we’ve seen before.”

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The Zoe Report

“The mask immediately provides me with a glow that I thought was reserved only for in-office facials, and it continues to improve the texture of my skin.
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Editorialist

“When innovation and impeccable taste meet, you have an impossibly chic pebble of moisturizer that promises dewy, supple skin. The result is immediate, and the benefits long-term: skin is left supple, luminous, and immaculate.”

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The Klog

“Superegg’s Vegan Egg-Inspired Products Made Me Look and Feel Like An Egg in the Best Way Possible”

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Harpers Bazaar

Superegg’s products are all vegan and beautifully packaged, but most importantly, they actually work.”
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Bergdorf Goodman

Erica Choi drew on her inherited Korean beauty rituals to create her New York-based line of clean, vegan, nutrient-rich formulas that help restore and balance skin to a smooth “egg-like” complexion.
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